Rule One of Business: Get Paid

To get paid, just as you would understand is vitally fundamental in your business because if you are not paid, what are you doing in business?
You may be shocked at the number of business people who permit their customers to pay up when and if they get on with it. I know a tradesman who [...]

Relationship Marketing Fundamentals

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]