Tag Archives: marketing
Helping Aussie businesses with online advertising during hard times
While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the … Continue reading
Establishing a Unique Selling Proposition
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory – the USP … Continue reading
Researching Your Company’s Brand Positioning
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds believable and appealing. For example, one of our clients sells a wide range of doors … Continue reading