Tag Archives: branding
Establishing a Unique Selling Proposition
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory – the USP … Continue reading
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Tagged brand, branding, marketing, selling, unique selling proposition, usp
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Validating Your Company’s Service Positioning
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds credible and appealing. For instance, one of our clients sells a wide range of … Continue reading