Daily Archives: January 2, 2010
Fundraising
Fundraising is exactly what the word implies – it’s the process by which non-profit organisations raise money, by requesting donations or selling products or services. Fundraising is a significant way that these community groups obtain the money that’s required for … Continue reading
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Relationship Marketing Fundamentals
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a … Continue reading